As the Beach Boys crooned, Big Sur is a place of crimson sunsets and golden dawns. Pfeiffer Beach is an especially picturesque stretch where the waves roar as they hit the white sand of the beach. One TripAdvisor reviewer was particularly taken with the sight of the rocks perforated with holes, allowing water to splash through making for some spectacular camera shots. McWay Falls and Bixby Bridge get tons of deserved Big Sur hype, but Pfeiffer Beach is more of a hidden gem—check out its purple sand and amazing rock formations.